Creative Director - Meaningful Work for Fashion, Beauty & Luxury Brands and Comedy-Led Brand Campaigns

Alec Christie is a creative director specialising in comedy-led brand campaigns, including Yorkshire Tea's Health and Safe Tea and Yorkshire Iced Tea social campaigns with Cassetteboy & MacMurray, alongside work for Soap and Glory.

Having worked as copywriter and creative director in the early 2000s I decided to return to my creative roots attending McCann Group Executive Creative Director Jon Elsom's Creative Director course in 2024. I make work with meaning, and ideate for fashion, beauty and luxury brand campaigns. Below you can find links to my creative assignements as well as work I have been involved with as Creative and Creative Director.

Contact:

Mob: +44 7903 110717

alec@alecchristie.com

Yorkshire Tea Health and Safe Tea as Director of Creative and Producer, alongside Creative Directors Belen Wilson and Tom Hay and writer-directors Cassetteboy & Anthony MacMurray (BAFTA award-winning comedy writer)

Yorkshire Tea on Instagram: "Making tea doesn't have to be dangerous! Watch this training video from the Yorkshire Tea archive to learn how to stay safe."16K likes, 630 comments - yorkshiretea on April 15, 2026: "Making tea doesn't have to be dangerous! Watch this training video from the Yorkshire Tea archive to learn how to stay safe.".

Yorkshire Tea on Instagram: "The Tea Round is a sacred institution - but do you know how it works? Here's a helpful training video from the Yorkshire Tea archive."2,379 likes, 125 comments - yorkshiretea on May 18, 2026: "The Tea Round is a sacred institution - but do you know how it works? Here's a helpful training video from the Yorkshire Tea archive.".

Yorkshire Tea on Instagram: "Oh no - socialising! This staff training video from the Yorkshire Tea archives tackles the greatest workplace hazard of them all."2,581 likes, 61 comments - yorkshiretea on June 15, 2026: "Oh no - socialising! This staff training video from the Yorkshire Tea archives tackles the greatest workplace hazard of them all.".

Yorkshire Iced Tea as Director of Creative alongside Creative Directors Belen Wilson and Tom Hay
and writer directors Casseteboy & MacMurray

Yorkshire Tea on Instagram: "Not totally happy with this iced tea post - feels like it needs more hashtags. #IcedTeaDoneProper"282 likes, 25 comments - yorkshiretea on July 20, 2026: "Not totally happy with this iced tea post - feels like it needs more hashtags. #IcedTeaDoneProper".

Yorkshire Tea on Instagram: "THIS IS HOW YOU DO SOCIAL MEDIA EVERYONE. Watch and learn."348 likes, 31 comments - yorkshiretea on July 7, 2026: "THIS IS HOW YOU DO SOCIAL MEDIA EVERYONE. Watch and learn.".

Yorkshire Tea on Instagram: "We've made iced tea and we're not sure how we're supposed to behave any more."169 likes, 21 comments - yorkshiretea on July 13, 2026: "We've made iced tea and we're not sure how we're supposed to behave any more.".

John Lewis - Let Your Traditions Grow

Let Your Traditions Grow - John Lewis & Partners Christmas campaign concept showing a family decorating a tree and exchanging gifts, created as coursework on the Creative Director course

VenturX Route 1

VenturX Route 1 electric vehicle campaign concept, black and white image of a scientist examining a sample under a microscope beside a DNA helix graphic and a blue electric car, with the strapline A journey of a thousand miles begins with a single step

VenturX Route 2

VenturX Route 2 electric vehicle campaign concept, purple electric car on a coastal clifftop road at sunset, with the strapline John O'Groats to Land's End on a single charge, with detours

Fabric of Peace

Fabric of Peace - Weaving a Third Narrative campaign concept, two woven fabrics with Palestinian and Israeli patterns merging together over a coastal city at sunset, representing a shared future for Palestinians and Israelis

Everyday Priceless

Everyday Priceless - Mastercard and Aldi Feeding the Nation, Ending the Stigma campaign, a man presenting fresh produce at a branded Aldi store display alongside a Mastercard and Aldi partnership card graphic with the message that Mastercard and Aldi have pledged to make everyday amazing for families struggling with the cost of living crisis

AI See Dead People

AI See Dead People film poster, BTA Films presents an interactive horror movie starring Daisy Lim and Ria Lina, releasing October 27th 2024

Soap and Glory

Soap and Glory Bath and Body Champions BenefitsA spot for Soap and Glory for their Bath and Body Champions range

Soap and Glory Bath and Body Champions FragranceA spot for Soap and Glory's Bath and Body Champions range

www.instagram.com/p/DU_29iSiNRM/

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