Creative Director

Having worked as copywriter and creative director in the early 2000s I decided to return to my creative roots attending McCann Group Executive Creative Director Jon Elsom's Creative Director course in 2024. Below you can find links to my creative assignements as well as work I have been involved with as Creative and Creative Director.

Contact:

Mob: +44 7903 110717

alec@alecchristie.com

Yorkshire Tea Health and Safe Tea as Director of Creative alongside Creative Directors Belen Wilson and Tom Hay
and writer directors Casseteboy & MacMurray

Yorkshire Tea on Instagram: "The Tea Round is a sacred institution - but do you know how it works? Here's a helpful training video from the Yorkshire Tea archive."2,378 likes, 125 comments - yorkshiretea on May 18, 2026: "The Tea Round is a sacred institution - but do you know how it works? Here's a helpful training video from the Yorkshire Tea archive.".

Yorkshire Tea on Instagram: "Making tea doesn't have to be dangerous! Watch this training video from the Yorkshire Tea archive to learn how to stay safe."16K likes, 630 comments - yorkshiretea on April 15, 2026: "Making tea doesn't have to be dangerous! Watch this training video from the Yorkshire Tea archive to learn how to stay safe.".

Yorkshire Tea on Instagram: "Oh no - socialising! This staff training video from the Yorkshire Tea archives tackles the greatest workplace hazard of them all."2,572 likes, 61 comments - yorkshiretea on June 15, 2026: "Oh no - socialising! This staff training video from the Yorkshire Tea archives tackles the greatest workplace hazard of them all.".

Yorkshire Tea on Instagram: "Waiting for your tea to brew? Why not pass the time by having a little dance?"1,251 likes, 57 comments - yorkshiretea on April 30, 2026: "Waiting for your tea to brew? Why not pass the time by having a little dance?".

Yorkshire Iced Tea as Director of Creative alongside Creative Directors Belen Wilson and Tom Hay
and writer directors Casseteboy & MacMurray

Yorkshire Tea on Instagram: "Not totally happy with this iced tea post - feels like it needs more hashtags. #IcedTeaDoneProper"266 likes, 22 comments - yorkshiretea on July 20, 2026: "Not totally happy with this iced tea post - feels like it needs more hashtags. #IcedTeaDoneProper".

Yorkshire Tea on Instagram: "We've made iced tea and we're not sure how we're supposed to behave any more."160 likes, 19 comments - yorkshiretea on July 13, 2026: "We've made iced tea and we're not sure how we're supposed to behave any more.".

Yorkshire Tea on Instagram: "THIS IS HOW YOU DO SOCIAL MEDIA EVERYONE. Watch and learn."341 likes, 27 comments - yorkshiretea on July 7, 2026: "THIS IS HOW YOU DO SOCIAL MEDIA EVERYONE. Watch and learn.".

John Lewis - Let Your Traditions Grow

VenturX Route 1

VenturX Route 2

Fabric of Peace

Everyday Priceless

AI See Dead People

Soap and Glory

Soap and Glory Bath and Body Champions BenefitsA spot for Soap and Glory for their Bath and Body Champions range

Soap and Glory Bath and Body Champions FragranceA spot for Soap and Glory's Bath and Body Champions range

www.instagram.com/p/DU_29iSiNRM/

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